Mobile marketing is a great alternative for businesses that need to reach their customers through today’s very Internet mobile public.
Cell phones, Androids, Blackberrys, iPhones, tablet and laptop notebooks are all capable of receiving mobile marketing advertising—and businesses are jumping on the mobile marketing bandwagon with mobile apps, mobile websites, mobile advertising, mobile maps and more.
Today we have statics ads, skyscraper ads, banner ads, flash ads, video ads and audio ads, all accompanied by graphics and audio. Any of these are the same ads that you might see on your personal desktop PC, but with allowances for viewing on mobile devices.
Our edoc web developers can create and manage any type of mobile marketing campaign to meet your business’s goals. We were early to the mobile revolution and understand the unique requirements of mobile networks, mobile-to-web applications, and (especially) mobile search.
According to the Mobile Marketing Association, Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audiences in an interactive and relevant manner through any mobile device or network.
Mobile marketing on web pages specifically meant for access by mobile devices is an increasingly popular option. The Mobile Marketing Association provides a set of guidelines and standards that give the recommended format of ads, presentation, and metrics used in reporting.
And when it comes to web forms on web pages, we can integrate custom with mobile texting sources for reminders about meetings, seminars and other important events that assume users are not always at their computers.
QR (or Quick Response) codes have been growing in popularity in Asia and Europe, but until 2011, had been been slow to be adopted in North America. Originally approved as an ISS standard in 1997, Denso-Wave first developed the standard for tracking automobile parts in Japan.
QR codes are an open source technology that has the ability to track offline sources and deliver the types of analytics previously reserved for online tracking.
Acting as a visual hyper-link to a web page, QR codes make it easy to jump someone to a mobile-optimized offer page.
QR codes represent a very powerful tool for initiating consumer engagement at the time when the marketing piece is likely triggering its most emotional response.