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Targeted email marketing
Email Marketing Basics
Even with the enormous amounts of attention that spam has created in our business environment, email marketing is still a valid and profitable way to communicate with your existing customers, it can also be the catalyst in acquiring new ones.
A recent Direct Marketing Association (DMA) study determined that more than half of e-commerce companies that engaged in email marketing last year earned a profit. According to the DMA, that suggests that direct email marketing works.
In addition, they report that email marketing generates the greatest volume of online traffic for the money and it is easy to track for response.
The DMA sites that at least 19 percent of adult Americans have purchased a product or service as a result of a legitimate commercial email.
One of the benefits of email marketing is the ability to obtain demographic information on your customers when signing up for an email newsletter. If we know who are customers are; age gender, income, interests for example we can use this information to help target products and services in a monthly newsletter to better fit their needs.
Response Rates
In most cases email marketing out performs traditional direct mail campaigns. Studies have shown response rates for traditional direct mail averages between 1% to 3% while email response averages between 3% and 5% depending on the industry and format.
Customer Retention
Email marketing has become one of the most effective ways to keep in touch with customers. Many businesses today work hard to acquire new customers. However, retaining them or getting them to become a regular customer can be equally as challenging. One of the best customer retention strategies is to implement a monthly email newsletter campaign, when done properly can drive website traffic; generate leads, sales and building customer loyalty for much less than what you'd spend on a traditional direct marketing campaign. Successful marketers realize the need to stick with proven business models and utilize new technology to expand their operations.
Managed Email Marketing
The image factory LLC. manages your entire campaign including signup form, website integration, monthly email newsletter writing, design and distribution. We even create and implement auto responders. When a visitor signs up for your free newsletter they get a special welcome email and a follow up emails at a specified intervals.
Professional email marketing
- Email Newsletters
- Email Promotions
- Email Invitations
- Email Postcards
- Email Stationery
- and more
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