Search Engine Optimization SEO
Search engine optimization (SEO) -- also known as natural or organic search engine optimization is really the only way for a website to be found in the top results of the search engines. If done correctly, it is a complex process involving visible content, website code, architecture, design, links, keywords and competitive analysis.
85 to 90 percent of all website traffic comes from the major search engines according to Jupiter Research. Search Engine Optimization is the single most important element in getting visitors to your website.
We concentrate on 5 areas of importance during optimization:
Business Assessment
We need to establish a baseline. The old adage “if you don’t know where you are going, how will you know when you get there” is very appropriate. Business assessment brings in focus several factors which need to be addressed before moving further: What are your business goals? How does your website fit into your business plan? Who are your main competitors? What do you do to generate new sales and leads? What is the maximum estimated traffic potential?
Develop a Keyword Strategy
Keyword selection is the single most important stage in the web page optimization process. Choosing the correct keyword phrases will facilitate maximizing your return on investment. Think of your strategy in terms of an overall website theme. Then breakdown the theme into keyword phrases.
Map Content
Mapping content is another word for copyrighting. We need to make our web pages relevant to the keywords we have chosen for that page. Content is king. When creating the page content, we should consider a minimum of 250 words per page.
Website Architecture and Design
Web design features can be marketing challenges. We need to strike the appropriate balance between search engine friendly and people friendly website design.
Meta Tags, Titles & Descriptions
Meta tags, headers, footers and titles need to substantiate the content. One of the most common mistakes in building web pages are the page titles.
Many people use the same title for every page. Think about how you would feel if you went into a book store and every book had the same title. How would you know which book to choose?
The image factory LLC. team concentrates its efforts on proven and ethical business models, utilizing new technology to enhance and accelerate the outcomes. We employ targeted placement methodologies and develop relevant content-rich web pages to support the targeted keywords. Striking the appropriate balance of people friendly and search engine friendly design is fundamental to increasing sales and/or lead generation activities.
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10 January 2008
Targeted email marketing
Email Marketing Basics
Even with the enormous amounts of attention that spam has created in our business environment, email marketing is still a valid and profitable way to communicate with your existing customers, it can also be the catalyst in acquiring new ones.
A recent Direct Marketing Association (DMA) study determined that more than half of e-commerce companies that engaged in email marketing last year earned a profit. According to the DMA, that suggests that direct email marketing works.
In addition, they report that email marketing generates the greatest volume of online traffic for the money and it is easy to track for response.
The DMA sites that at least 19 percent of adult Americans have purchased a product or service as a result of a legitimate commercial email.
One of the benefits of email marketing is the ability to obtain demographic information on your customers when signing up for an email newsletter. If we know who are customers are; age gender, income, interests for example we can use this information to help target products and services in a monthly newsletter to better fit their needs.
